True Intent is a NYC-based coaching firm led by Founder and Coach, Alice Carleton, since 2015. We coach entrepreneurs, co-founders, and teams of all sizes to build foundational best practices and greater confidence essential to leadership, effective communication, and healthy culture.
lead like you’ve got nothing to lose
turn best intentions into bold action
LEADERSHIP ACUMEN | TEAM-BUILDING | ORGANIZATIONAL CULTURE
True Intent is a NYC-based coaching firm led by Founder and Coach, Alice Carleton, since 2015. We coach entrepreneurs, co-founders, and teams of all sizes to build foundational best practices and greater confidence essential to leadership, clear communication, and healthy culture.
We are honored to be a trusted confidante and strategic partner to our clients. Our personalized approach is collaborative by nature. Each engagement is tailored to individual goals and designed to inspire thoughtful and bold action, measurable impact, and true change—professionally and beyond.
Meet Alice Carleton | Founder at True Intent
So, there are three words I (strive) to live by in my work and my life. Especially when I’m navigating a challenging situation, grappling with a major decision, or creating something from the ground up, I ask myself, what will it look like to be THOUGHTFUL, COURAGEOUS, AND STRATEGIC? Meaning both reflective and kind. Involving risk and vulnerability. Creating real and lasting impact.
This approach—shaped by 20 years leading and developing teams, 5 years building my own coaching practice, a master’s degree in leadership theory, and my fair share of life experience —is reflected in my coaching style and how I design each engagement.
What best describes you professionally?
Entrepreneur / LEADER
You have so many ideas but despite your best attempts, you can’t seem to get “the one” off the ground.
You want to do works that really matters but don’t want to choose between making meaning and making money.
You’re a creative and have mostly worked alone. Your business is growing and so is the need to hire a team—and lead them with confidence.
Co-founderS / PartnerS
The mission you so thoughtfully crafted at the start and set out to achieve has somehow gotten lost in the hustle and stress of trying to make it happen.
You are both committed to a making your business a success but can’t seem to agree on anything else.
You were thrilled to launch a business with your best friend. A few years in, it’s just not working. You need to call it and don’t want to lose the friendship, too.
TEAM / ORGANIZATION
Your organization just doubled in size in the last six months and so did the number of first-time managers.
Many of your team leaders were once your interns. Grit and loyalty? Definitely. Confidence leading an entire vertical? A work in progress.
Your business model is thriving. Your company culture and what your people are saying tells different story.
Companies we are privileged to name as clients:
Featured
A few (kind) words from our clients:
CEROS | EXPERIENTIAL CONTENT CREATION PLATFORM | NEW YORK, NY
Our managers are not only more confident and better-equipped in leading their teams, while not expected, Alice has also positively impacted the personal development of much of our team. She has truly been an incredible trusted partner to Ceros.
—JENNIFER SCHWALB | CHIEF PEOPLE OFFICER AT CEROS
“True confidence comes from taking thoughtful and bold risks even when we are unsure how it’ll go. Trusting our best instincts. Focusing on how our words and actions will impact others. And when in doubt, leading anyway.”