Our Story

We care about people + professional development as much as you do.

Alice Carleton | Founder & Leadership Coach | True Intent

Our tailored approach to leadership development

We work with new and emerging leaders to develop skills that are essential to holistic success. Our strengths-based coaching and appreciative inquiry, group facilitation practices, and personalized approach provide the framework and support to increase self-awareness, meet challenges with greater empathy and effectiveness, and lead with more confidence. We are honored to be a trusted resource, strategic partner, and professional advisor to our clients and committed to doing justice to this dynamic relationship in everything we do.

Our Philosophy


Our philosophy is simple. We care about your professional development as much as you do. Led by Alice Carleton, True Intent is all about exploring “what’s possible here?” Whether “here” is leadership acumen, team development, or organizational culture, we work with our clients to take bold risks, level up confidence, and create measurable impact.

Our methodologies, programs, and leader resources are informed by a combination of rigorous study, neuroscience, hands-on experience, and, not least of all, intuition. This same commitment to quality, credibility, and integrity is reflected in the question we ask ourselves—and invite our clients to do the same—before any major decision or endeavor: IS IT THOUGHTFUL? COURAGEOUS? AND, STRATEGIC?

If you can respond to the above with a resounding YES for all three—in this case, thoughtful meaning both to give thought and to act with kindness—whatever you say or do next will propel you forward. As a leader, as a team, as an organization. If you cannot in good faith answer yes to all three, then pause. Check your motives. Check your willingness. Check your math.

When you work with Alice and True Intent, another question you will hear is, “What are you willing to leave all on the table? No matter what someone else does, or doesn’t do? No matter the outcome?” It is when we take micro and macro risks that we exercise vulnerability, build greater foundational trust, and forge resilience. It is in the risk that we've already won.

All this to say, when in doubt—LEAD ANYWAY. Don't wait for the perfect moment or reception. Don’t wait for politics or obstacles to subside. Lead with generosity. Lead with empathy. Lead with sincerity. Most importantly, lead the way for others to do the same.

Check back here to meet our growing team!



Who do we work with?


For NEW and EMERGING LEADERS looking to develop great habits early on or target an essential soft skill, our Professional Development Workshops are an ideal way to jump-start your skillset and your confidence in a focused, fun environment with a diverse group of like-minded professionals. Stay tuned for the 2021 Spring Calendar!

If your career is underway and you'd like to further enhance your leadership skills for the role you're in, or position yourself for next-level career opportunities, our Private or Group Coaching Programs provide personalized guidance and accountability to build on strengths, refine goals, practice new concepts, and clearly map your course forward.


Our Business Leadership & Development Programs are designed for ENTREPRENEURS and BUSINESS LEADERS. We understand first-hand the challenges (and excitement) in getting an idea or business off the ground. Whether you identify as a freelancer, an entrepreneur, or you’re not quite sure—we're here to help you put your vision into motion!

For STARTUPS and ORGANIZATIONS IN TRANSITION, our Tailored Coaching & Development Programs and Organizational Culture Initiatives are structured to support people development and culture goals while aligning with your organization's mission and core values. As a trusted strategic partner, coach, and confidante, we custom design each program to best equip and support your emerging leaders and organization as a whole.

How it works. OurTrueACTS of Leadership roadmap.

Our coaching method provides dedicated partnership, resource and support
to replace fear and anxiety with confidence and momentum.


Discover (or revisit) your strengths and identify potential gaps.

Re/connect with what truly drives you—and why.

Build on your core values and leverage your strengths.

Identify key themes and areas of opportunity for development.

Set ambituous but realistic and relevant goals that matter to you.

Allow new insights to inform your actions and next steps.


Challenge your assumptions—don't settle for status quo.

Be honest about what is working and what is not.

Be open to new concepts, insights, and perspectives.

Practice "micro risks" that build confidence, resilience and forward momentum.

Seek out and welcome constructive feedback.

Continue to take risks that build confidence and trust.


Develop trustworthy instincts and make better decisions.

Reflect on your intentions before every "macro risk" that you take.

Cultivate teams that foster empathy, vulnerability, unity, and collaboration.

Establish best practices that are sustainable and human-centered.

Protect your bandwidth—and respect the same for those around you.


Establish personalized frameworks for sustainable success.

Build out your personalized gameplan for sustained motivation, focus, and goal achievement.

Recognize quick wins, key milestones, and "macro shifts" Then keep building on them.

Continue to seek out trusted feedback, take bold risks, and make your words and actions count.


To be thoughtful, courageous, and strategic in everything we do.


Fun Facts


Daring greatly is the courage to be vulnerable. It means to show up and be seen. To ask for what you need. To talk about how you're feeling.
To have the hard conversations.

– Brené Brown, Daring Greatly


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