Navigate a changing world
with greater confidence

Leadership Acumen | Team Development | Organizational Culture

Leadership Coaching & Development | True Intent

Are you ready to LEVEL UP essential skills and confidence?


At TRUE INTENT we coach new and emerging leaders and organizations seeking to develop+refine leadership skills, build stronger teams, and create trust-based culture. We emphasize increasingly valued and necessary skills—empathy, resilience, social IQ, leadership presence, feedback, and the ability to lead change, to name a few.

Our tailored coaching and development programs provide dedicated partnership, trusted professional guidance, and facilitation methods that promote engagement, intrinsic motivation, and measurable impact. Each program is custom-designed to build on existing strengths, culture, and experience; to adapt new concepts to real-world challenges; and to enable greater momentum and goal achievement—as leaders, teams, and organizations.

What best describes you professionally?

Emerging Leader /
Early or Mid-Career

You're crushing it so far, and want to be the obvious choice for more.

You've been a rockstar contributor, and now have a team reporting to you for the first time.

You’ve got a pretty good handle on managing your team. How to lead and coach them to the next level? Less clear.

This is me

Solo Entrepreneur /
Business Leader

You have so many ideas but can’t seem to kickstart "the one."

You don’t want to choose between making meaning and making money.

You've got mad skills as a maker/designer but are less confident as a business leader.

Let's talk

Start-up / Organization
in Transition

Your mission is clear.
Your on-boarding program is another story.

Your team just doubled and so did the number of first-time managers.

Your directors started out as your interns. Talent and drive? Definitely. Leading a team with confidence? A work in progress.

Let's meet


Meet Alice Carleton

Leadership Development Coach | SHRM-SCP | Founder at True Intent

I love helping my clients build greater confidence. Before launching my coaching practice, I worked for global industry leaders in luxe sales and marketing for almost 20 years. I led high-performing teams, learned from incredible mentors, navigated multiple seasons in my professional and personal life, including a devastating loss in 2012. Throughout my career, I had the opportunity to constantly innovate, grow and develop as a leader, create lasting and measurable impact, and celebrate many collective success stories.

Along the way, I became a geek for all things leadership development. In 2005, I earned a master’s degree in leadership theory and a professional certificate in change management and I have since sought every opportunity to apply what I learned to my work.

Fast-forward to 2015, following the 6 amazing years with Kiehl’s and L’Oreal, I became certified as an executive coach and launched my own coaching practice and boutique NYC firm, True Intent. Being a nerd for learning, I pursued a few more credentials, including an organizational development (OD) certificate that same year, and then my Society of Human Resources Senior Certified Professional (SHRM-SCP) certification in 2018.

I primarily work with solo entrepreneurs and startups in creative SaaS, culture, and wellness spaces. Given the state of the world, I am especially honored to coach my clients to be (even more) resourceful and resilient, tap new levels of courage and ingenuity, and ultimately—to PREVAIL.

Oh yeah, did I mention I’m an eternal optimist?



Meet Alice Carleton

Our TrueACTS of Leadership Roadmap


Discover (or revisit) your strengths and identify potential gaps.


Challenge your assumptions—don't settle for status quo.


Develop trustworthy instincts and make better decisions.


Establish personalized frameworks for sustainable success.

Success Stories


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