Navigate a changing world
with greater confidence

Leadership Development | Entrepreneurship | Organizational Culture

Leadership Coaching & Development | True Intent

Are you ready to LEVEL UP essential leadership skills?


At TRUE INTENT we work with new and emerging leaders, entrepreneurs, and startups seeking to develop and refine leadership skills, confidence, and effectiveness. We emphasize interpersonal "soft" skills that are increasingly valued and necessary at all levels of leadership—empathy, social intelligence, resilience, executive presence, adaptive leadership and coaching skills, and the ability to navigate and lead change, among others.

Our tailored coaching programs provide dedicated partnership and trusted professional guidance for new leaders to build on existing strengths, develop new best practices, act with greater confidence, and create bold and measurable impact.

What best describes you professionally?

Emerging Leader /
Early or Mid-Career

You're crushing it so far, and want to be the obvious choice for more.

You've been a rockstar contributor, and now have a team reporting to you for the first time.

You’ve got a pretty good handle on managing your team. Now you want to truly lead them.

This is me

New Entrepreneur /
Business Leader

You have so many ideas but can’t seem to kickstart "the one."

You don’t want to choose between making meaning and making money.

You've got mad skills as a maker/designer but are less confident as a business leader.

Let's talk

Start-up / Organization
in Transition

Your mission is clear.
Your org chart is another story.

Your team just doubled and so did the number of first-time managers.

Your business is rapidly evolving while your organizational culture is devolving, almost as quickly.

Let's meet


Meet Alice Carleton

Leadership Development Coach | Founder at True Intent

I love helping my clients build greater confidence and effectiveness as new leaders, teams, and organizations. Before launching my coaching practice, I worked in luxe sales and marketing for 20 years on both coasts where I led high-performing teams, learned from incredible mentors, navigated multiple seasons in my own career, and celebrated many success stories at the regional and national levels.

Along the way, my passion for all things people, leadership development, and organizational culture grew stronger and stronger. In 2005, I earned a master’s degree in leadership theory, in 2015, became certified as a coach and change agent, and since then have been coaching clients professionally at all different stages of leadership, business, and organizational development.

I now primarily work with entrepreneurs and startups in the creative, design, SaaS, and culture space who are seeking leadership coaching and development for themselves or their emerging leaders and front-line managers.


Learn more about Alice and TRUE INTENT.


Meet Alice Carleton

Our TrueACTS Coaching Roadmap


Discover (or revisit) your strengths and gaps.


Challenge your assumptions—don't settle for status quo.


Trust your instincts and forge true partnerships.


Act with greater confidence and intention as a leader.

Success Stories


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