True Intent is a bespoke coaching & consulting firm led by Founder, Alice Carleton, since 2015. We coach and advise entrepreneurs, emerging leaders, and organizations of all sizes to level up confidence, hone essential traits, build healthy culture, and create the greatest impact at all stages of development.
Alice Carleton | Founder at True Intent
PHILOSOPHY & BACKSTORY
Alice Carleton | Founder at True Intent | Principal Coach & Consultant
There are 3 words that Alice lives by in all aspects of her work and life. When navigating a new challenge, grappling with an important decision, or kicking off an new project— asking the question, “What does it look like to be equally Thoughtful, Courageous, and Strategic?” THOUGHTFUL—meaning both reflective and conscientious. COURAGEOUS—some level of risk or vulnerability. STRATEGIC—creating real and meaningful impact.
This philosophy, shaped by 20+ years leading high-performing teams and winning business strategies, a master’s degree in leadership ethics, and over 5000+ hours of high-impact coaching & consulting since 2015—directly informs how Alice works with her individual and organizational clients, alike.
Alice is a seasoned people & culture leader, talent development strategist, and executive coach. She has worked with global clients and companies in SaaS B2B, FinTech, Luxury Cosmetics and CPG, Hospitality, and Wellness industries across in-person, hybrid, and remote-first environments.
Building on an extensive sales and marketing career with global leaders that includes L’Oreal and AVEDA, and credentials that include a Master's in Leadership & Business Ethics, Executive Coaching and Organizational Development (OD) certification, and SHRM-SCP, Alice launched True Intent in 2015, as a bespoke firm initially based in New York, NY. Alice primarily coaches and consults entrepreneurs and business leaders, emerging-to-executive leaders, early and growth stage startups, and mid-size companies that are navigating pivotal change or transition.
Alice currently lives in Portland, ME, with footholds in Boston, NYC, and Dublin, Ireland. Outside work, she is an avid tennis player, travel buff, foodie, and home improvement DIYer.