True Intent is a bespoke coaching and consulting firm, led by Alice Carleton, Founder-Principal Coach & Consultant, since 2015. We coach and advise entrepreneurs, emerging-to-executive leaders, and organizations at pivot stages of development to level up confidence, hone essential traits, refine and execute winning strategies, and create the greatest impact.
Client Testimonials
A few (very kind) words from our clients:
Ceros | SAAS MARTECH | NEW YORK - GLOBAL-REMOTE
The insight and innovation Alice and True Intent brought to our people & culture strategy, combined with the level of coaching and mentorship she provided our people managers all at levels has made Alice a trusted advisor, confidante, and true partner to me and the executive team. Our managers are not only more confident and better-equipped in leading their teams, while not expected, Alice has also positively impacted the personal development of much of our team.
—JENNIFER SCHWALB | CHIEF PEOPLE OFFICE AT CEROS
ROUGH & TUMBLE | AMERICAN HANDMADE ITALIAN LEATHER HANDBAGS | PORTLAND, ME
As a new fast-growing company, working with True Intent brought us real and practical value. Alice always met us where the need was at that particular moment while maintaining a lead into the larger picture.
—NATASHA DURHAM | FOUNDER & CREATIVE DIRECTOR
MArk HEALY | Ceros | NEW YORK, NY
Of all the many deeply enriching experiences I had in my 6 plus years at Ceros, my one-on-ones with Alice were among the most rewarding and revealing. As a coach, Alice quietly—almost magically—made me a more effective leader and more empathetic human. By simply showing up and providing insightful prompts, she leads colleagues and clients toward a deeper understanding of their roles and themselves. The coolest.
—MARK HEALY | VP, CONTENT AT CEROS (2017-2023) | FOUNDER AT FLIP TURN CREATIVE
ARS POETICA | NEW YORK, NY
Working with Alice and True Intent helped launch me back into the world with more confidence. Being able to soundboard ideas about leadership, team structure, and how I wanted to develop my team was really important as a solo founder for the first time.
—LISA ANN “LA” MARKUSON | FOUNDER & CHIEF POETIC OFFICER
SHIMRIT OR | NEW YORK, NY
The ability to unpack my work and life, extract and recognize challenges, is by far the greatest asset I have gained from my work with Alice over the past two years. In my first year at Morgan Stanley, I solidified my position as team leader, a mentor for young woman in the firm, and a strong voice and contributor to fintech innovation.
—SHIMRIT “SHIMMY” OR | EXECUTIVE DIRECTOR, ENTERPRISE TECHNOLOGY & RISK | MORGAN STANLEY
DANIEL BINGHAM | CEROS | NEW YORK, NY
I worked with Alice when she was the Leadership Coach at Ceros and I was leading the DevOps team. I’m a challenging person to mentor. I prefer to learn things for myself rather than from someone else. Alice’s flexible approach allowed me to do just that, while still accessing her wealth of knowledge and experience. She’s an incredible soundboard and excellent partner in problem solving. She provided a mirror for introspection and gave me guidance that helped me improve in any number of areas. I would encourage anyone seeking leadership mentorship to work with her!
—DANIEL BINGHAM | DIRECTOR OF DEVOPS AT CEROS (2014-2022) | SENIOR SOFTWARE ENGINEER AT FLEXA
GREG WONG | NEW YORK, NY
Meeting with Alice for career transition coaching over the last year has been invaluable to me keeping my goals in focus and preparing me not just for this career season, but every season ahead of me.
—GREG WONG | UX | CREATIVE DIRECTOR